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Thailand: Luxury Report

Affluent Insights 2017-2018 | Published December 2017

In This Report...

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.

Affluent Thai people associate the term luxury with things that are expensive and beautiful looking. Luxury also symbolizes wealth and status, and they consequently expect experiences from luxury brands to promote their status.


Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:

  • 105 Fashion & Accessories brands
  • 81 Watch brands
  • 66 Jewelry brands
  • 82 Travel & Leisure brands
  • 54 Skincare brands
  • 84 Alcohol brands

Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.

With the government pushing for domestic consumption, are affluent Thai still buying luxury goods abroad?

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Thailand: Luxury Report
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