2015 Asian Alcohol Category Report CH, IN, HK, SG, MY, KR, TW, JP

ABOUT THIS REPORT

  • Fielded online in May/June 2015.
  • Covers eight Asian markets: China, India, Hong Kong, Singapore,Malaysia, South Korea, Taiwan and
    Japan.
  • In each market, we surveyed a total of 350+ respondents. All of the respondents were defined as affluent or mass affluent with minimum annual household incomes as per the table on the right.
Country Affluent Definition
(HHI/a)
Fashion/Accessories 83 brands
China CNY 180,000+
India INR 12,00,000+
Singapore SGD 100,000+
Hong Kong HKD 720,000+
Malaysia MYR 100,000+
South Korea KRW 78 million+
Taiwan TWD 960,000+
Japan JPY 10 million+

IN THIS REPORT

ALCOHOL

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