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TrendLens™ 2021 China Affluent Consumer Insights Report

TrendLens™ 2021 | Published April 2021

In This Report...

A complete insights and research program designed for marketing and insights teams and C-level executives to gain insights into the latest and emerging trends and perspectives on affluent and HNW luxury consumers across their finances, travel, and luxury purchase behavior across categories (fashion, cosmetics, alcohol, jewellery, watches) in China. SAMPLE PROFILE – China The data insights in this report are from TrendLens™ 2021 Wave 1 fielded in Feb-March 2021, based on 1,003 interviews with affluent and HNWI individuals in Mainland China, with trending to 2 previous waves fielded in Jan-Feb 2020 and June 2020,. All millionaires have a minimum 1 million US dollars in assets under management (excluding their primary residence). All respondents must meet a minimum annual household income criteria of RMB 400,000.  

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TrendLens™ 2021 China Affluent Consumer Insights Report
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