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Asia Cruise Trends & Market Watch Report 2015

Affluent Insights 2015 | Published September 2015

In This Report...

US$ 2,550

Asia’s cruise tourism is growing at double-digit rates – both in terms of capacity deployed in the region and as a passenger source market. Asia has had the greatest gain in share of global capacity deployment, but it is still at only 6%, which is not very high considering that Asia is home to well over half of the world’s population.

This is the first report of its kind in Asia, focusing on cruise travel. Based on findings from the Affluent Insights™ Travel Study:

  • Fielded online in May/June 2015.
  • Covers eight Asian markets: China, India, Hong Kong, Singapore, Malaysia South Korea, Taiwan, Japan.
  • Over 2,400 respondents (300/market). All respondents defined as affluent with annual household incomes as per the table on the right, and minimum n=100 per market likely or possibly going on a cruise in the next 12 months.
 Countries Affluent Definition (HHI/a)
China CNY 180,000+
India INR 12,00,000+
Singapore SGD 100,000+
Hong Kong HKD 720,000+
Malaysia MYR 100,000+
South Korea KRW 78 million+
Taiwan TWD 960,000+
Japan JPY 10 million+


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Asia Cruise Trends & Market Watch Report 2015
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