This report focuses on the affluent consumers of Hong Kong. They are Hongkongers who have an annual household income of at least HKD 960,000. They represent the top 10% of resident households in Hong Kong, with 15% of the sample earning at least HKD 2,000,000 annually. This is indicative of a large capacity to spend and the potential for luxury goods in this market.
To better understand this segment, we looked into the purchasing behaviour, motivations, media channels, and brand preferences of these affluent consumers in the context of premium and luxury products and services. We also shed light on the most effective influencers and motivators behind purchases in order to better target the segment and attract new customers or increase share of wallet among current customers.
This report is based on the 2015 Affluent Insights™ Luxury Study:
- Fielded online in May/June 2015.
- Interviewing over 300 affluent respondents with a minimum annual household income of HKD$960,000.
- Over 100 of these respondents are High Net Worth Individuals (HNWI), with minimum US$ 1 million in investable assets.
PRODUCT CATEGORIES COVERED:
Affluent Insights™ 2015 Luxury Study covers premium brands across the following categories:
|Product Categories||No of brands
|Financial Services||50 brands|
IN THIS REPORT