This report focuses on highly Affluent consumers, who are a different consumer segment from the “Mass Affluent” or those defined as just “Affluent“. They are Americans who have an annual household income of at least $150,000 USD. They represent the top 10% of the population in terms of income, but command 25% share of total income in the US. These highlight the spending capacity and importance of the segment for luxury brands.
To better understand this segment, we look into the purchasing behaviour, motivations, media channels, and brand preferences of these highly affluent consumers in the context of premium and luxury products and services. We also shed light on the most effective influencers and motivators behind purchases in order to better target the segment and attract new customers or increase spending from current customers.
This report is based on the 2015 Affluent Insights™ Luxury Study:
- Fielded online in May/June 2015.
- Interviewing over 300 affluent respondents with a minimum annual household income of US$150,000.
- Over 100 of these respondents are High Net Worth Individuals (HNWI), with minimum US$ 1 million in investable assets.
PRODUCT CATEGORIES COVERED:
Affluent Insights™ 2015 Luxury Study covers premium brands across the following categories:
|Product Categories||No of brands
|Financial Services||50 brands|
IN THIS REPORT