More than 50% of the online population in Hong Kong are doing mobile transactions. And by 2015, PayPal forecasts that Hong Kong’s e-commerce business will reach HK$27.1 billion, or a 73% growth from its 2012 value of HK$15.7 billion. The surge in e-commerce is mainly due to the fast-growing penetration of smartphones and tablets in the country.
- The Agility Affluent Insights 2014 was conducted online among 126 affluent e-commerce shoppers in Hong Kong.
- The respondents were representative of the online population in terms of age and gender, aged 18-59 years old.
IN THIS REPORTValue adds: In-depth data on seven categories and excel tables covering more than 250 luxury and premium brands
- The Affluent in Asia
- What does luxury mean to Affluent Asians?
- Study methodology details and Affluent definitions
- 360 Degree Approach to Understand the USA’s eCommerce Shoppers
- Demographic profile
- Financial profile
- Psychographic profile
- Leisure profile
- Favorite online & offline shopping destinations
- Media/channels of interest
- Brands owned
- Major Wins for Marketers and Brands
- Whom to target?
- What do consumers value?
- Which channels to go for?
- Where the visibility should be enhanced?
- Accessing Hong Kong’s Affluent e-commerce Shoppers
- The Affluent Brand Purchase™ summarizes how a brand stands against its competition among the Affluent against the actual purchase in the last 12months
- The Affluent Wishlist™ forecasts the Affluent demand for premium and luxury items.
- With Affluent Engage™, brand executives and marketing strategists can identify which media-channels & entertainment platforms the Affluent find most inspiring and informative when deciding which brand to buy.
- Affluent Advocacy™ identifies how online buzz affect their brand choices – and how they contribute to the online buzz,