We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
The affluent Japanese consumers tend to have a very rational view on luxury goods, thus challenging brands to shift the traditional method of luxury marketing that focuses on the intangible aspects of a product into a more product oriented method that highlights quality and durability.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
- 105 Fashion & Accessories brands
- 81 Watch brands
- 66 Jewelry brands
- 82 Travel & Leisure brands
- 54 Skincare brands
- 84 Alcohol brands
