We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
Over the past two decades, South Korea has risen into one of the world’s strongest economies, with advanced technological innovation and a booming consumer market. The rapid increase in affluent consumers has resulted to South Korea being one of largest markets for luxury and outbound tourism.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
- 105 Fashion & Accessories brands
- 81 Watch brands
- 66 Jewelry brands
- 82 Travel & Leisure brands
- 54 Skincare brands
- 84 Alcohol brands