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China: Millionaire Report 2018

Affluent Insights 2018 | Published December 2017

In This Report...

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services. China is becoming the largest consumer market in the world. Luxury, travel, and financial services brands are all increasing their presence in the Middle Kingdom, and branching outside of the Tier 1 cities of Beijing, Shanghai, Guangzhou and Shenzhen into Tier 2 and even Tier 3 cities, where China’s affluent class is growing the fastest. PRODUCT CATEGORIES COVERED Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
  • 105 Fashion & Accessories brands
  • 81 Watch brands
  • 66 Jewelry brands
  • 82 Travel & Leisure brands
  • 54 Skincare brands
  • 84 Alcohol brands
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.  

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China: Millionaire Report 2018
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