China has been a top-priority market for luxury brands for many years. Chinese consumers account for a third of global luxury spending and are expected to account for 40 percent by the middle of the next decade. While there are concerns of a slowing demand impacting the luxury market in 2019, you will not hear this view from affluent Chinese consumers themselves, who have remained bullish overall about their own spending in the next year.
We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.
Affluent women have a more material take on what luxury is. In a lot of the markets, there is high association of luxury with its material value amongst affluent women, as well the benefits that go with having a good quality of life such as indulgence, comfort, and enjoyment.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2019 Luxury Study covers premium brands across the following categories:
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.
- 112 Fashion & Accessories brands
- 81 Watch brands
- 72 Jewelry brands
- 72 Hotel brands
- 17 Cruise brands
- 60 Skincare brands
- 48 Makeup brands
- 61 Alcohol brands
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