We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the affluent consumers when it comes to purchasing premium and luxury products and services.
- 108 Fashion & Accessories brands
- 81 Watch brands
- 69 Jewelry brands
- 72 Hotel brands
- 17 Cruise brands
- 56 Skincare brands
- 45 Makeup brands
- 61 Alcohol brands
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.