Purchase a premium insight REPORT

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services. PRODUCT CATEGORIES COVERED Affluent Insights™ 2020 Luxury Study covers premium brands across the following categories:

• 112 Fashion & Accessories brands
• 81 Watch brands
• 72 Jewelry brands
• 72 Hotel brands
• 17 Cruise brands
• 58 Skincare brands
• 45 Makeup brands
• 61 Alcohol brands

Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.

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