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TrendLens™ 2020 China Affluent Consumer Insights Report

TrendLens™ 2020 | Published July 2020

In This Report...

A complete insights and research program designed for marketing and insights teams and C-level executives to gain insights into the latest and emerging trends and perspectives on affluent and HNW luxury consumers across their finances, travel, and luxury purchase behavior across categories (fashion, cosmetics, alcohol, jewellery, watches) in China.   SAMPLE PROFILE – China The insights shard in this report are from our latest TrendLens™ 2020 study fielded in late December 2019 to early February 2020, interviewing affluent and HNWI individuals in China. Of the n=1,021 total sample, n=225 were conducted between January 16 and February 3, during Chinese New Year and the early stages of the COVID-19 coronavirus outbreak in China. All millionaires (HNWIs) have a minimum 1 million US dollars in financial assets (excluding their primary residence). All respondents must meet a minimum annual household income criteria of RMB 400,000.  

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TrendLens™ 2020 China  Affluent Consumer Insights Report
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