There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel.

These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers. Chinese affluent travellers are welcomed by attentive Mandarin speaking hotel hosts, retail sale assistants and travel operators the world over. No brand is ignorant to the buying power of these affluent Chinese with insatiable travel appetites.

When Agility interviewed these consumers on which passions ranks highest in their busy lives, they had no hesitation: travel, travel and more travel, ahead of cars, luxury fashion, and physical exercise.

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