TrendLens is our signature data and insights program. It offers a deep dive into premium and luxury brands by analysing affluent and high-net-worth individuals’ behaviours, attitudes, and trends.
It incorporates insights from thousands of interviews across 38 global markets and multiple sectors, including fashion, jewellery and watches, beauty and fragrance, wines and spirits, and hospitality.
Our subscribers receive valuable insights into macroeconomic shifts, future consumer outlooks, and emerging trends that shape luxury buying habits.
TrendLens also explores the effectiveness of digital marketing and loyalty programs in fostering brand engagement and customer retention.
Powered by DataVault analytics, TrendLens provides market predictions and segmentation for premium and luxury brands. It enables strategic decision-making and offers you a competitive edge by delivering a comprehensive understanding of affluent and HNW consumer behaviours and global luxury market trends.