HOW TO WIN OVER WEALTHY CONSUMERS
WealthLens™ 2024 data and insights program provides strategic insights into the financial behaviours and requirements of HNWIs and UHNWIs, focusing on banking, wealth management, insurance, and credit cards across 13 international markets.
Financial institutions can refine their marketing and engagement strategies by understanding their customers’ financial savviness, advisory reliance, digital preferences, and interest in sustainable investments. The report includes an Affinity Ranking for brand benchmarking aimed at senior finance decision-makers.