WE MEASURE CONSUMERS’ EMOTIONAL CONNECTION WITH YOUR BRAND.
ALBA™ is an analytical program profiling thousands of affluent and HNW consumer perceptions to evaluate and rank luxury brands based on over 20 metrics of brand strength and stature across global markets and the luxury sector: fashion, jewellery and watches, beauty and fragrance, and wines and spirits.
ALBA provides a comprehensive view of a brand’s positioning within its category by measuring key performance-impacting variables. With ALBA, brands can gain insights into their competitive standing, understand their relative strengths and weaknesses, and identify how they stack up against key competitors, fostering strategic decision-making for brand enhancement.