DECODING THE DRAGON: CHINESE MARKET INSIGHTS
TrendLens China Dynamic Monitor subscription focuses on the continuous covering of the crucial Chinese market, which is vital for luxury and premium brands.
As China recovers economically, timely and precise information on this market provides brands with the resources they need to maximise this lucrative opportunity.
Gathering weekly insights from hundreds of affluent and HNW Chinese consumers, the subscription includes weekly and monthly updates on affluent consumer behaviours, detailed travel and shopping patterns analyses, category-specific insights, and strategic guidance for market entry and expansion. It’s a tool for brands to stay ahead, understand consumer triggers, and drive significant market share in China’s evolving luxury landscape.