This report is based on findings from the Affluent Insights™ Luxury Study, fielded in May/June 2015. A total of 178 Affluent Female Consumers, were surveyed in USA for this report. All respondents had an annual household income of at least USD 150,000.
We are focusing on the Affluent Females’ purchasing behaviour, motivations, media channels and brand preferences when it comes to purchasing premium and luxury products and services.
PRODUCT CATEGORIES COVERED:
We cover premium brands across the following categories:
|Product Categories||No. of Brands|
|Financial Services||50 brands|