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AFFLUENTIAL is the leading insights and data consultancy on the most influential group of consumers, the Affluent.

Data & Insights on the Affluent Consumer

These "Influential and Affluent" consumers have distinct consumer journeys when it comes to making decisions about the brands and products they purchase. Whether purchasing a can of soft drinks or a luxury car, the Affluent consumer has varying demographics, behaviours, and preferences by market. Brands that want to capture this lucrative segment need in-depth data customized to their specific offering.

Solutions and Team Expertise

With a suite of solutions designed around the ability to reach and engage with this hard-to-reach audience, we work with clients to gain insights that translate into winning market share in a hyper-competitive marketplace. We leverage our deep experience and heritage of our consulting sister company, Agility Research & Strategy. As a global team of experts from a variety of backgrounds and disciplines, we take pride in our work and have fun, enjoying what we do. Our strength lies in our diversity, with over 12 different nationalities, cultures and languages in our team. From data scientists to psychologists, our passion lies in delving into what makes consumers tick.

Client Engagement and Diversity of Services

We specialise in a broad audience, which ranges from the emerging Affluent up to UHNW. We have ongoing conversations with these consumers and apply our unique, innovative solutions to bring you the most insightful data. We work with businesses of all sizes, helping them to stay relevant, manage risk, spot growth opportunities, and engage with the Affluent. We recognise the power of cross-category insights and invite you to leverage the years of data and knowledge we have gained through thousands of client engagements.

Our Expertise

Data Solutions

Our data scientists unlock data to help brands grow and win.

We identify key market insights to craft strategies that enhance your brand’s growth and competitiveness.

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Our Expertise

Global Insights Suite

Winning Insights Start with Great Data

We offer in-depth data and insights for strategic decision-making in the affluent and HNW consumer market.

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Our Expertise

Exclusive Affluent Community

Reach into an Exclusive Luxury Community

We reach into an exclusive community for discussing luxury and wealth and analyze the preferences and behaviors of high-net-worth consumer, featuring affluent global members from over 38 markets.

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Our Expertise

Agility Research & Strategy

Powerful Consulting to Help you Win

In partnership with Agility Research and Strategy, we offer advanced consulting services to enhance marketing ROI, aiming to capture the hearts, minds, and wallets of global affluent consumers.

View more
Our Expertise

Data Solutions

Our data scientists unlock data to help brands grow and win.

We identify key market insights to craft strategies that enhance your brand’s growth and competitiveness.

View more
Our Expertise

Global Insights Suite

Winning Insights Start with Great Data

We offer in-depth data and insights for strategic decision-making in the affluent and HNW consumer market.

View more
Our Expertise

Exclusive Affluent Community

Reach into an Exclusive Luxury Community

We reach into an exclusive community for discussing luxury and wealth and analyze the preferences and behaviors of high-net-worth consumer, featuring affluent global members from over 38 markets.

View more
Our Expertise

Agility Research & Strategy

Powerful Consulting to Help you Win

In partnership with Agility Research and Strategy, we offer advanced consulting services to enhance marketing ROI, aiming to capture the hearts, minds, and wallets of global affluent consumers.

View more
Our Expertise

INDUSTRIES & SECTORS

We advise clients across a wealth of sectors, including luxury fashion, beauty and fragrance, watches and jewellery, travel and hospitality, wines and spirits, automotive, and the financial services sector. Our team leverages extensive industry expertise and local knowledge to provide you with innovative and intelligent approaches to solving your business challenges.

BRANDS WE WORK WITH

FIND OUT HOW WE HELP CLIENTS WIN