At AFFLUENTIAL™, our vision is to be the World’s leading authority for data, insights and consulting on the Affluent consumer.
These “Influential and Affluent” consumers have distinct consumer journeys when it comes to decision making on the brands and products they purchase. Whether it be purchasing a can of soft drink or a luxury car, the Affluent consumer has varying demographics, behaviours and preferences by market. Brands that want to capture this lucrative segment need in depth data customized to their specific offering.
With a suite of solutions designed around the ability to reach and engage with this hard to reach audience, we work with clients to gain insights that translate into winning market share in a hyper competitive marketplace. We leverage on over 30 years of combined experience through our consulting sister company Agility Research & Strategy.
As a global team of experts from a variety of backgrounds and disciplines, we take pride in our work and have fun, enjoying what we do. Our strength lies in our diversity, with over 12 different nationalities, cultures and languages in our team. From data scientists to psychologists our passion lies in delving into what makes consumers tick.
Nominated Agency of the Year for the last 3 years in a row, we pride ourselves on our highly personalized agile service and professional work.
GIVING BACK TO THE COMMUNITY
At AFFLUENTIAL™, we strongly believe in supporting the communities in which we work. This is our way of giving back for the opportunity to grow into a successful firm with a conscience. We are very honoured to support the charities below through donations and our corporate giving programs.
We also thank the generous members of our LuxeTalk community who participate in our research projects and choose to donate their incentives to these charities! With the growing affluent population in Asia, we must not forget the less fortunate in our society. So when you work with us, you are helping us help others!