US$ 2,150
In 2015 the HNWI population of Asia Pacific surpassed that of North America, becoming the region with the largest number of HNWIs in the world1. These reports examine four markets; USA, which still dominates all other markets in terms of the number of millionaires for a single country; China, which has the fastest growth in the number of HNWIs and ranks 4th in the total number behind US, Japan and Germany; Singapore and Hong Kong, which have extremely high concentrations of HNWIs among the total population.
We focus on this population with 1 million+ USD in investable assets; their purchasing behaviour, motivations, media channels and brand preferences when it comes to purchasing premium and luxury products and services. We interviewed a total 415 HNWI respondents:3
| Countries | HNWI Sample Size |
| China | n = 104 |
| Hong Kong | n = 100 |
| Singapore | n = 101 |
| USA | n = 100 |
IN THIS REPORT
| Markets | Affluent Definition (HHI) | Price (USD) |
| China | CNY 240,000+ | 2,850 |
| Hong Kong | HKD 960,000+ | 2,850 |
| Singapore | SGD 135,000+ | 2,850 |
| USA | USD 150,000+ | 2,850 |
