ABOUT THIS REPORT
- Korea’s economy is largely made up of large multinational businesses and international enterprises. They have big families and most of them have the purchasing power for luxury and premium goods and services.
- A study by Visa last year showed Koreans traveling abroad most frequently among Asians. Travelling at an average of 5 times during the past 2 years.*
- Understanding the affluent traveling and consumption patterns of this market will give companies very key insights to the sales and marketing decisions to target this market.