Affluent women have a more material take on what luxury is. In a lot of the markets, there is high association of luxury with its material value amongst affluent women, as well the benefits that go with having a good quality of life such as indulgence, comfort, and enjoyment.
PRODUCT CATEGORIES COVERED
Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
- 105 Fashion & Accessories brands
- 81 Watch brands
- 66 Jewelry brands
- 82 Travel & Leisure brands
- 54 Skincare brands
- 84 Alcohol brands
- Hong Kong
- South Korea
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.
Which luxury categories do most women spend on?