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Regional Affluent Women Report: 2018

Affluent Insights 2018 | Published December 2017

In This Report...

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services. Affluent women have a more material take on what luxury is. In a lot of the markets, there is high association of luxury with its material value amongst affluent women, as well the benefits that go with having a good quality of life such as indulgence, comfort, and enjoyment. PRODUCT CATEGORIES COVERED Affluent Insights™ 2017-18 Luxury Study covers premium brands across the following categories:
  • 105 Fashion & Accessories brands
  • 81 Watch brands
  • 66 Jewelry brands
  • 82 Travel & Leisure brands
  • 54 Skincare brands
  • 84 Alcohol brands
  • China
  • Hong Kong
  • Singapore
  • Thailand
  • Malaysia
  • Australia
  • Japan
  • South Korea
Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.  

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Regional Affluent Women Report: 2018
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