FEATURED SCMP Crazy Rich Asians: 6 ways Japanese women spend their money differently to South Koreans

Women have always been a priority segment for luxury brands, and as female spending power has increased, the luxury sector has been struggling to catch up.

Although on aggregate the spending power of affluent Korean and Japanese women is not as large as that of Chinese women, they still represent an important consumer group to which many luxury brands need to cater and better understand, according to a survey carried out by Agility Research.

To read the full article, please click here.

To download our newsletter on the key differences between affluent Japanese and Korean women, please click here.

Leave a Reply

Malcare WordPress Security