TrendLens™ 2026/27

TrendLens™ 2026/27 | AFFLUENTIAL · Design Concept
AFFLUENTIAL™ · TrendLens™ 2026/27 · Wave 1 Now Live

See tomorrow's luxury consumer today.

The definitive insights platform decoding the affluent and HNW consumer, combining in‑depth biannual reports, a live DataVault™ dashboard, and real LuxeTalk™ community sentiment across 20+ global markets.

20+ global markets
2 waves a year
5 luxury categories
Affluent consumer lifestyle
TrendLens™ 2026/27

One platform, built at global scale

20+
Global markets covered across Asia, Europe, North America and the Middle East
2×
Research waves a year, with fresh data every Q1 and Q3
5
Luxury categories tracked in every wave
Live
DataVault™ dashboard access included with every subscription

Fielded among Affluent (AHHI/HHI thresholds by market) and HNW (US$1M+ investable assets, excl. primary residence) consumers. Full market list and sample details available on request.

What is TrendLens™?

One platform. Three ways to understand your consumer.

TrendLens™ 2026/27 is our flagship subscription intelligence platform for luxury brands, now in its enhanced 2.0 version with deeper data and sharper segmentation. It combines biannual reports (Q1 and Q3), DataVault™ dashboard access and LuxeTalk™ sentiment across 20+ markets in Asia, Europe, North America and the Middle East, with country‑specific deep dives covering category spending forecasts, brand performance snapshots, VIP experience preferences and segment‑level analysis by generation, gender and wealth tier.

📊

In‑Depth Biannual Reports

Explore the global luxury landscape and dive deep into your category with Q1 and Q3 editions, featuring country deep‑dives, segment analysis and brand performance in every wave.

🖥️

DataVault™ Live Dashboard

Our proprietary dashboard lets you drill into key consumer segments, by market, age, gender and wealth tier, and build custom data views in minutes.

💬

LuxeTalk™ Community Insights

Tap into real‑time sentiment from our exclusive affluent research community, spanning affluent and HNW voices across the globe.

Built for five luxury categories

Fluent in every luxury category

Fashion
Beauty
Watches & Jewellery
Wine & Spirits
Travel & Hospitality
01

Forecast demand

Understand what your customers want next, before your competitors do.

02

Refine targeting

Sharpen positioning and messaging against real segment behaviour.

03

Uncover purchase drivers

See the touchpoints and triggers that actually convert affluent buyers.

04

Track year over year

Monitor shifts in sentiment and spend, wave after wave.

Inside a TrendLens™ report

A typical report, cover to cover

  • 01

    Executive Summary

    The headline shifts and top implications for your brand, at a glance.

  • 02

    Luxury Outlook

    Spending trajectory by market, segment and category for the wave ahead.

  • 03

    Luxury Motivations & Mindset

    What truly drives the purchase decision, from status to values to investment logic.

  • 04

    Luxury Travel & Experiences

    Destinations, experiences and the moments affluent travellers seek out.

  • 05

    Category Focus

    A deep dive into one of five tracked categories: Fashion, Beauty, Watches & Jewellery, Wine & Spirits, or Travel & Hospitality.

  • 06

    Profiling

    The lifestyle behind the data: social venues, hobbies, VIC/VIP memberships, brand relationships and the events this consumer wants an invite to.

TrendLens USA 2026 report cover TrendLens China 2026 report cover
One report format, tailored to 35+ markets
Take a look inside

A peek at a real TrendLens™ report

Real, blinded excerpts from our Wave 1 2026 Thailand Luxury Travel report, illustrative of the depth and design inside every TrendLens™ deliverable. Click any excerpt to view it full size.

Every TrendLens™ report goes further than the contents page: country‑specific deep dives covering category spending forecasts, brand performance snapshots and VIP experience preferences, segment‑level analysis by generation, gender and wealth tier, and first‑person consumer quotes that bring the data to life, all built fresh for each of the five tracked luxury categories.

SAMPLE
Sample slide: Luxury Spending Outlook by Market
02 · Luxury Outlook

Luxury Spending Outlook by Market

How spending sentiment compares globally, broken down by wealth tier, gender and generation.

SAMPLE
Sample slide: Purchase Experience
05 · Category Focus: Airlines & Hotels

Purchase Experience

What turns a good airline or hotel booking into a great one, ranked by driver.

SAMPLE
Sample slide: Appealing Luxury Brand Events
06 · Profiling

Appealing Luxury Brand Events

The events and experiences most likely to earn an RSVP, by segment.

Live analytics

Go beyond the PDF with DataVault™

DataVault™ is TrendLens's proprietary analytics layer, turning static report data into a living dashboard your whole team can query.

  • ✓Live, interactive dashboards updated every wave
  • ✓Drill down by market, age, gender, wealth tier & more
  • ✓Build custom templates and exportable reports
  • ✓Dashboard licenses scale with your subscription plan
See DataVault™ in Action →
DataVault dashboard preview
Global reach, local precision

20+ markets, with room to grow

Core coverage spans four regions, with add‑on countries and categories available on request.

Asia

China · Japan · Hong Kong · Singapore · India · Indonesia · Thailand · South Korea · more

Europe

United Kingdom · France · Germany · Italy · Spain · Switzerland

Americas

United States · Canada · Brazil

Middle East

United Arab Emirates · Saudi Arabia

Add‑on countries & categories on request
3‑year contract option with YoY tracking
Other AFFLUENTIAL Reports

Not quite what you need?

WealthLens 2026/27 report cover

WealthLens™ 2026/27

The essential intelligence solution for private banking, wealth management and insurance brands looking to engage High‑Net‑Worth (HNW) and Ultra High‑Net‑Worth (UHNW) individuals.

Explore WealthLens™ →
Let's talk

Let's elevate your strategy

Speak with our team for a confidential discussion on how TrendLens™ 2026/27 can power your category strategy.

Prefer email? Reach us directly at jason@agility-research.com, or sign up for our Monthly Monitor for a running pulse on the affluent consumer.