GLOBAL INSIGHTS SUITE
-DataVault™
WINNING INSIGHTS START WITH GREAT DATA
DataVault is a specialised platform developed by AFFLUENTIAL that houses comprehensive reports providing deep insights into the affluent consumer market. This platform enables brands to make strategic, data-driven decisions. It is paired with advanced analytics solutions that enhance ROI through insight, automation, and process improvement.
DataVault’s offerings are grounded in science-based consulting, yielding tangible benefits and a competitive edge in the high-net-worth consumer market. We have data and insights to help you win in the marketplace.
“The solutions provided by AFFLUENTIAL allowed us to refine our offerings and enhance our customer experience, leading to increased customer loyalty and satisfaction.” – SVP, Luxury Hotels Group, Asia Pacific
-WealthLens™
HOW TO WIN OVER WEALTHY CONSUMERS
WealthLens™ 2024 data and insights program provides strategic insights into the financial behaviours and requirements of HNWIs and UHNWIs, focusing on banking, wealth management, insurance, and credit cards across 13 international markets.
Financial institutions can refine their marketing and engagement strategies by understanding their customers’ financial savviness, advisory reliance, digital preferences, and interest in sustainable investments. The report includes an Affinity Ranking for brand benchmarking aimed at senior finance decision-makers.
-TrendLens™
THE MUST-HAVE SOLUTION FOR LUXURY AND PREMIUM BRANDS
TrendLens is our signature data and insights program. It offers a deep dive into premium and luxury brands by analysing affluent and high-net-worth individuals’ behaviours, attitudes, and trends.
It incorporates insights from thousands of interviews across 38 global markets and multiple sectors, including fashion, jewellery and watches, beauty and fragrance, wines and spirits, and hospitality.
Our subscribers receive valuable insights into macroeconomic shifts, future consumer outlooks, and emerging trends that shape luxury buying habits.
TrendLens also explores the effectiveness of digital marketing and loyalty programs in fostering brand engagement and customer retention.
Powered by DataVault analytics, TrendLens provides market predictions and segmentation for premium and luxury brands. It enables strategic decision-making and offers you a competitive edge by delivering a comprehensive understanding of affluent and HNW consumer behaviours and global luxury market trends.
-TrendLens™ Travel
CAPTURING MARKET SHARE FROM AFFLUENT TRAVELLERS
TrendLens Travel is a program that provides data and insights to premium and high-end travel brands. It offers an in-depth analysis of affluent and high-net-worth individuals’ travel requirements, desires, and trends based on interviews conducted with thousands of travellers across 38 global markets.
Subscribers gain access to exclusive insights into the latest trends in luxury hospitality, gourmet food and beverage experiences, and the rapidly evolving wellness and spa industry. We also explore the preferences of affluent and high-net-worth travellers for unique and immersive experiences, including local culture, as well as emerging trends in nature, art, and culinary delights.
Furthermore, our subscription thoroughly evaluates luxury hotel brands, examining overall experience, service quality, dining options, and wellness amenities.
-TrendLens™ China Dynamic Monitor
DECODING THE DRAGON: CHINESE MARKET INSIGHTS
TrendLens China Dynamic Monitor subscription focuses on the continuous covering of the crucial Chinese market, which is vital for luxury and premium brands.
As China recovers economically, timely and precise information on this market provides brands with the resources they need to maximise this lucrative opportunity.
Gathering weekly insights from hundreds of affluent and HNW Chinese consumers, the subscription includes weekly and monthly updates on affluent consumer behaviours, detailed travel and shopping patterns analyses, category-specific insights, and strategic guidance for market entry and expansion. It’s a tool for brands to stay ahead, understand consumer triggers, and drive significant market share in China’s evolving luxury landscape.
-AFFLUENTIAL Luxury Brand Affinity (ALBA™)
WE MEASURE CONSUMERS' EMOTIONAL CONNECTION WITH YOUR BRAND.
ALBA™ is an analytical program profiling thousands of affluent and HNW consumer perceptions to evaluate and rank luxury brands based on over 20 metrics of brand strength and stature across global markets and the luxury sector: fashion, jewellery and watches, beauty and fragrance, and wines and spirits.
ALBA provides a comprehensive view of a brand’s positioning within its category by measuring key performance-impacting variables. With ALBA, brands can gain insights into their competitive standing, understand their relative strengths and weaknesses, and identify how they stack up against key competitors, fostering strategic decision-making for brand enhancement.
Are you curious to know if we track your brand? Get in touch..
A data and insights company built on our proprietary Digital Insights Engine and Data Vault™ architecture, focused entirely on affluent, HNW and UHNW consumers.
LuxeTalk™ respondents are verified against income, asset and lifestyle criteria before they’re included, so the data reflects real HNW/UHNW behaviour rather than a general population sample.
That’s a brand-tracking question: our ALBA™ score (the AFFLUENTIAL Luxury Brand Affinity index) benchmarks your brand against competitors on 12 metrics across 15 markets, so you can see whether it’s brand-specific or a wider market shift. Our Advanced Analytics team can then dig into the segments driving it.
WealthLens™ covers wealth distribution and asset allocation trends across 15+ markets, giving you the data to size the opportunity and prioritise where to expand next.
TrendLens™ tracks what affluent consumers actually think, want and plan to buy next across categories, generations and markets, so decisions are based on current data, not assumption. All of that data is also accessible through Data Vault™, letting you build your own custom views.
TrendLens™ is refreshed twice a year, in Q1 and Q3, so emerging signals show up in the data well before they show up in quarterly results.
WealthLens™ tracks private banking, insurance and wealth management preferences directly from HNW/UHNW respondents, surfacing what’s actually driving loyalty or attrition.
Agility provides the strategic consulting layer; AFFLUENTIAL supplies the ongoing data and dashboards behind it. Many clients use both together.