We offer a comprehensive suite of products and solutions to help automotive brands understand consumer behaviour and refine their strategy to ensure their brand and communication stay relevant in this rapidly changing environment.
Among our clients, there are brands that offer premium models as part of their more generic offer, as well as iconic automotive brands.
One client, a top German automaker, needed to make its brand relevant to luxury consumers in emerging Asian markets. We developed a brand storybook to promote and facilitate business growth for its luxury line in emerging economies.
For another client, a British car manufacturer, we worked to identify potential customers for their new car model in APAC in terms of customer purchase considerations, “pain points” to purchasing the brand, and reactions to the latest model’s concept. We leveraged several data points to optimise and direct marketing expenditure in the region.
