From social media to self-gifting, here’s how luxury brands cleverly connect with affluent Asian millennials
August 21, 2019 News
Once known to be part exclusivity, part status and part high price, the definition of luxury continues to evolve and its currency is shaped by new markers in the form of authenticity, access, expertise and experience. But the
The New Affluent Chinese Traveller in 2020
July 31, 2019 Newsletters
There is no doubting the new Affluent Chinese consumers’ enthusiasm for travel. These days it is hard to find a luxury brand that doesn’t have a Chinese brand ambassador to build affinity and familiarity with target consumers.
Luxury brands must employ range of strategies in Asia
July 17, 2019 News
Despite demographic similarities regarding age, geography and wealth, Asian affluents have varying interests and cannot be treated as a monolith. According to Agility Research & Strategy, affluents in Asia can be segmented
FEATURED Robb Report’s Thought Leaders 2019
July 11, 2019 Media Releases
Amrita Banta, managing director of Agility Research and Strategy Drawn to the dynamism of insights that fuel the luxury and travel industry, Amrita Banta chalks up a wealth of experience that now spans 18 years in
5 Things to Know About Affluent Asian Millennials
July 5, 2019 Newsletters
Nearly 60% of the world's millennials live in Asia, and their relatively free-spending ways are proving to be a boon for brands. This is especially the case for luxury brands, who are seeing a considerable share of their growth coming from the more affluent members of this age
Sustainable Investing Report 2019
July 1, 2019 News
Affluent and high-net-worth (HNW) individuals are increasingly thinking about their role as responsible global citizens. With the risks from major challenges, such as climate change and lack of access to healthcare and education, becoming ever clearer, our clients are looking
2020 Affluent Asian Segments
June 20, 2019 Newsletters
Affluent consumers are distinctly different. Our deep insights into these consumers over the last 10 years have helped us come up with a unique Agility View on the Affluent Asian Consumer in 2020. Yes, that magic number is just around the corner and we are already working with
Travel is the New Luxury for Asian Millionaires
June 7, 2019 Newsletters
On the 27th of May, Agility’s MD Amrita Banta opened ILTM 2019, the leading luxury travel event in Asia Pacific, with a topic on: “The Asian Millionaire Traveller in 2019”, joined by Philip Ho, from Leading Hotels of the World, Carol Chen, from Diadema Travel agency,
Don’t forget Japan!
June 4, 2019 News
One continent, and one alone, is like an Ali Baba’s Cave for the denizens of the luxury market. That continent - Asia and its Chinese pearl - fuel the wildest revenue dreams. Watch brands are no exception: as a growth engine for exports, for the past decade this corner of the
Asian Millionaire 2019: Reasons to travel shift from status to personal growth
May 30, 2019 News
Adding further weight to several pieces of research commissioned by ILTM Asia Pacific and presented during its annual event in Singapore this week, the behaviour of the Asian millionaire traveler; their motivations, media channels, brand preferences and consumption patterns were
