GLOBAL INSIGHTS SUITE
-DataVault™
WINNING INSIGHTS START WITH GREAT DATA
DataVault is a specialised platform developed by AFFLUENTIAL that houses comprehensive reports providing deep insights into the affluent consumer market. This platform enables brands to make strategic, data-driven decisions. It is paired with advanced analytics solutions that enhance ROI through insight, automation, and process improvement.
DataVault’s offerings are grounded in science-based consulting, yielding tangible benefits and a competitive edge in the high-net-worth consumer market. We have data and insights to help you win in the marketplace.
“The solutions provided by AFFLUENTIAL allowed us to refine our offerings and enhance our customer experience, leading to increased customer loyalty and satisfaction.” – SVP, Luxury Hotels Group, Asia Pacific
-WealthLens™
HOW TO WIN OVER WEALTHY CONSUMERS
WealthLens™ 2024 data and insights program provides strategic insights into the financial behaviours and requirements of HNWIs and UHNWIs, focusing on banking, wealth management, insurance, and credit cards across 13 international markets.
Financial institutions can refine their marketing and engagement strategies by understanding their customers’ financial savviness, advisory reliance, digital preferences, and interest in sustainable investments. The report includes an Affinity Ranking for brand benchmarking aimed at senior finance decision-makers.
-TrendLens™
THE MUST-HAVE SOLUTION FOR LUXURY AND PREMIUM BRANDS
TrendLens is our signature data and insights program. It offers a deep dive into premium and luxury brands by analysing affluent and high-net-worth individuals’ behaviours, attitudes, and trends.
It incorporates insights from thousands of interviews across 38 global markets and multiple sectors, including fashion, jewellery and watches, beauty and fragrance, wines and spirits, and hospitality.
Our subscribers receive valuable insights into macroeconomic shifts, future consumer outlooks, and emerging trends that shape luxury buying habits.
TrendLens also explores the effectiveness of digital marketing and loyalty programs in fostering brand engagement and customer retention.
Powered by DataVault analytics, TrendLens provides market predictions and segmentation for premium and luxury brands. It enables strategic decision-making and offers you a competitive edge by delivering a comprehensive understanding of affluent and HNW consumer behaviours and global luxury market trends.
-TrendLens™ Travel
CAPTURING MARKET SHARE FROM AFFLUENT TRAVELLERS
TrendLens Travel is a program that provides data and insights to premium and high-end travel brands. It offers an in-depth analysis of affluent and high-net-worth individuals’ travel requirements, desires, and trends based on interviews conducted with thousands of travellers across 38 global markets.
Subscribers gain access to exclusive insights into the latest trends in luxury hospitality, gourmet food and beverage experiences, and the rapidly evolving wellness and spa industry. We also explore the preferences of affluent and high-net-worth travellers for unique and immersive experiences, including local culture, as well as emerging trends in nature, art, and culinary delights.
Furthermore, our subscription thoroughly evaluates luxury hotel brands, examining overall experience, service quality, dining options, and wellness amenities.
-TrendLens™ China Dynamic Monitor
DECODING THE DRAGON: CHINESE MARKET INSIGHTS
TrendLens China Dynamic Monitor subscription focuses on the continuous covering of the crucial Chinese market, which is vital for luxury and premium brands.
As China recovers economically, timely and precise information on this market provides brands with the resources they need to maximise this lucrative opportunity.
Gathering weekly insights from hundreds of affluent and HNW Chinese consumers, the subscription includes weekly and monthly updates on affluent consumer behaviours, detailed travel and shopping patterns analyses, category-specific insights, and strategic guidance for market entry and expansion. It’s a tool for brands to stay ahead, understand consumer triggers, and drive significant market share in China’s evolving luxury landscape.
-AFFLUENTIAL Luxury Brand Affinity (ALBA™)
WE MEASURE CONSUMERS' EMOTIONAL CONNECTION WITH YOUR BRAND.
ALBA™ is an analytical program profiling thousands of affluent and HNW consumer perceptions to evaluate and rank luxury brands based on over 20 metrics of brand strength and stature across global markets and the luxury sector: fashion, jewellery and watches, beauty and fragrance, and wines and spirits.
ALBA provides a comprehensive view of a brand’s positioning within its category by measuring key performance-impacting variables. With ALBA, brands can gain insights into their competitive standing, understand their relative strengths and weaknesses, and identify how they stack up against key competitors, fostering strategic decision-making for brand enhancement.
