We help cosmetic brands develop effective strategies by identifying global skincare trends, leveraging our signature community, LuxeTalk, and employing analytics tools to respond to various briefs.
We have delivered luxury shopper deep dives, consumer journeys, brand customer profiling, ambassador deep dives, brand and campaign assessments, brand market-entry assessments and concept testing.
Our clients encompass leading Fortune 500 cosmetic and beauty companies, iconic skincare brands and luxury Maisons.
One of our clients needed to better understand luxury consumers and drill down into their usage, attitude, and perception towards beauty, key brand products, and competitors.
In the first stage, they subscribed to our TrendLens reports to obtain a macro-level understanding of these consumers’ relationship with luxury and their category purchases. They gathered insights not just about beauty but also from categories such as fashion, watches and jewellery, alcohol, and travel.
The TrendLens reports were also used to finalise the target criteria for the second stage
We ran focus group discussions on key targets identified in the first stage and their attitudes and perceptions towards beauty, key products and competitors
Insights from this work were used to optimise brand storytelling and campaign strategy to recruit new luxury consumers in France, Italy, Germany and India.
