Harnessing our extensive knowledge and experience in the hospitality sector, we’ve supported global luxury hotel groups, boutique hotel groups, large integrated resorts, tourist boards, leading airlines and International cruise operators.
Through our signature digital community, LuxeTalk, we can access a global community of travellers, guests and stakeholders.
Whether decoding aspirational guests’ expectations, mapping out national hospitality in APAC, identifying innovation opportunities, or helping you with brand health tracking, brand awareness studies, concept development, or consumer personas, we can offer you a bespoke solution.
For example, we were tasked with creating a new loyalty program for a global luxury hotel group. The client wanted to stay competitive in the luxury hospitality space and retain its high-net-worth guests by launching a unique and well-crafted loyalty program. To gain insights into guests’ definitions of loyalty, recognition, and care, we conducted 1-to-1
qualitative online interviews.
Additionally, we studied competitors’ loyalty programs to identify unmet needs and explored guests’ aspirations and recognition needs beyond transactional benefits. With all these inputs, we designed a loyalty program that met the client’s requirements and helped them retain their valuable guests.
