Drive Growth in Luxury Automotive with HNW Consumer Insights
Partnering with premium carmakers to decode the motivations of HNW and UHNW buyers—fueling innovation, loyalty, and brand leadership.
15+
YEARS IN LUXURY
20+
AUTOMOTIVE BRANDS
30+
HNW/UHNW MARKETS
We offer a comprehensive suite of products and solutions to help automotive brands understand consumer behaviour and refine their strategy to ensure their brand and communication stay relevant in this rapidly changing environment.
Among our clients, there are brands that offer premium models as part of their more generic offer, as well as iconic automotive brands.
One client, a top German automaker, needed to make its brand relevant to luxury consumers in emerging Asian markets. We developed a brand storybook to promote and facilitate business growth for its luxury line in emerging economies.
For another client, a British car manufacturer, we worked to identify potential customers for their new car model in APAC in terms of customer purchase considerations, “pain points” to purchasing the brand, and reactions to the latest model’s concept. We leveraged several data points to optimise and direct marketing expenditure in the region.
Our Services
Tailored Research for Product & Brand Teams
From design preferences to feature prioritization and brand equity tracking, we deliver data that informs R&D, positioning, and go-to-market planning.
Always-On Intelligence Tools
Track trends, and benchmark performance in real time with our TrendLens data & insights subscription platforms built for today’s agile brand and marketing teams.
Proprietary Affluent Panel
Tap into our LuxeTalk™ community of verified HNW and UHNW consumers across 30+ markets. Target by income, assets, brand ownership, and passion points.
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