We have a longstanding relationship with the high-end fashion industry. We’ve supported global and local luxury brands and houses, duty-free shops, global companies of fashion outlets, high-fashion retailers, and more.
We regularly engage in conversation about fashion houses and products with our community of affluent, HNW and UHNW consumers on our proprietary platform LuxeTalk.
Whether uncovering the behaviours and preferences of affluent and HNW travellers visiting duty-free or consumer journeys, the path to purchase, shopper profiling, concept assessment, or testing, we always go the extra mile to provide game-changing insights.
One of our clients was interested in gaining a comprehensive understanding of the key touchpoints that influence Chinese luxury consumers at different stages of the purchase journey. To achieve this goal, we used a mixed methodology that included real-time observations via eye-tracking devices, post-shopping and in-home in-depth interviews. The development of an ecosystem around the digital program resulted in increased customer engagement and a boost in sales.