WATCHES & JEWELLERY MARKET RESEARCH
Understand what drives watch collectors and jewellery buyers from browsing to buying to building loyalty.
Turn HNW Consumer Insights Into Market-Leading Growth
At AFFLUENTIAL, we show you why some watch and jewellery brands capture HNW attention while others get overlooked.
15+
YEARS IN LUXURY
40+
WATCH & JEWELLERY BRANDS
30+
HNW/UHNW MARKETS
Our in-depth understanding of the global luxury watches and jewellery sector combined with our TrendLens™ programs keep us ahead of the competition with the latest industry trends, statistics, and analytics.
We have experience with market sizing, purchase behaviour, consumer beliefs and journeys, brand health tracking, and post-COVID studies in this sector.
We work with global diamond producers, jewellery and watch brands, luxury goods conglomerates, Maisons, and marketplaces.
For one of our clients, a Swiss luxury watchmaker, we ran a post-COVID luxury consumer study in Southeast Asia. We used a hybrid approach of desk research, TrendLens subscription data, and custom work to deliver a high-level overview of the region’s post-pandemic luxury market trends and opportunities.
Our Services
Custom Research & Insights
From segmentation to brand tracking, we co-create bespoke studies that decode affluent consumer behavior and deliver a competitive edge for luxury watch and jewelry brands.
Always-On Intelligence Tools
Track trends, test creative, and benchmark performance in real time with our TrendLens data & insights subscription platforms built for today’s agile brand and marketing teams.
Proprietary Affluent Panel
Tap into our LuxeTalk™ community of verified HNW and UHNW consumers across 30+ markets. Target by income, assets, brand ownership, and passion points.
IF YOU'D LIKE TO SPEAK TO ONE OF OUR EXPERTS
