WINES AND SPIRITS MARKET RESEARCH
We decode what drives affluent consumers to collect, gift, and consume premium wine and spirits.
Unlock Growth in Luxury Wine & Spirits with HNW Consumer Intelligence
We reveal not just what they drink, but why they choose one brand over another, what occasions matter most, and what will drive their next $500+ purchase.
15+
YEARS IN LUXURY
35+
WINE & SPIRITS
BRANDS
30+
HNW/UHNW MARKETS
Our clients span the industry, from global luxury spirits manufacturers to leading wine and spirits groups and artisanal distilleries.
Thanks to our capable team, cross-category knowledge, and unique solutions, we help them elevate their brand, increase ROI, and capture a larger market share.
As part of our projects, we collaborated with trade experts to evaluate market potential, conducted consumer profiling for prestige whisky, studied champagne consumption behaviours and barriers, analysed premium alcohol consumption trends, assessed celebrity ambassadors, and performed concept testing and new product development.
Case Study
We helped a major global house of wine and spirits brands gain insight into specific “tribes” of HNWIs. They needed to understand their lifestyles, relationships to luxury and beverages, and similarities and differences within equivalent HNW segments in China, Europe, and the United States.
We conducted qualitative, 1-to-1 in-depth interviews and ethnographic in-home visits.
Research targeted different groups, including Chinese rich 2nd generation, gov’t official 2nd/3rd generation and influencers.
In addition to enriching our client’s segmentation with insights on HNWIs, our in-depth research helped our client’s prestige wine & spirits brands devise targeted activation campaigns for specific tribes based on their lifestyle habits, touchpoints, and needs.
Our Services
Custom Research & Insights
From segmentation to brand tracking, we co-create bespoke studies that decode affluent consumer behavior and deliver a competitive edge for premium wine & spirits brands.
Always-On Intelligence Tools
Track trends, test creative, and benchmark performance in real time with our TrendLens data & insights subscription platforms built for today’s agile brand and marketing teams.
Proprietary Affluent Panel
Tap into our LuxeTalk™ community of verified HNW and UHNW consumers across 30+ markets. Target by income, assets, brand ownership, and passion points.
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