AFFLUENTIAL TrendLens™ 2025

The Definitive Insights Platform for Luxury Consumer Intelligence.

TrendLens™ by AFFLUENTIAL, is the leading data and insights solution for luxury brands seeking to understand and engage the world’s affluent and high-net-worth (HNW) consumers.

Now in its enhanced 2.0 version, TrendLens™ 2025 offers deeper data, sharper segmentation, and richer context—giving luxury decision-makers the tools to anticipate market shifts and elevate brand strategies across categories.

What is TrendLens™?

TrendLens™ is a subscription-based intelligence platform combining:
  • In-depth biannual reports: Explore the global luxury landscape and dive deep into your category with Q1 and Q3 editions.
  • Access to DataVault™: Our proprietary dashboard lets you drill into key consumer segments and build custom data views.
  • LuxeTalk™ Community Insights: Tap into sentiment from real affluent consumers across markets.
Whether you’re in fashion, beauty, watches & jewelry, wine & spirits, or travel & hospitality, TrendLens™ helps you:
  • Understand what your customers want next
  • Refine targeting and brand positioning
  • Uncover purchase drivers and experience touchpoints
  • Track year-over-year changes in sentiment and spending

Inside a TrendLens™ Report

Each report includes country-specific deep dives (e.g., Italy, China, U.S.) covering:

  • Category spending forecasts
    Understand where affluent and HNW consumers are increasing or decreasing spend.
  • Segment-level analysis
    Dive into behavioral and attitudinal insights by generation, gender, and wealth tier.
  • Brand performance snapshots
    See which brands consumers are buying today—and which they aspire to own.
  • Event and experience preferences
    Identify what VIP experiences matter most—from private shopping to masterclasses.
  • Custom storytelling with real quotes
    First-person reflections bring the data to life, revealing what drives loyalty and satisfaction.
  • Category Expertise
    TrendLens™ offers focused deep dives across each luxury sector we cover—including fashion, beauty, watches & jewelry, wine & spirits, and travel & hospitality—giving you tailored insights that are both actionable and market-specific.

Global Reach with Local Precision

TrendLens™ spans 35+ markets, with built-in flexibility for your needs:

  • Covered regions:
    Asia, Europe, North America, Middle East
  • Add-on countries and categories available on request
  • Option for 3-year contracts with YOY tracking

Let’s Elevate Your Strategy – Contact Us Now

    Other AFFLUENTIAL Reports:

    WealthLens™ by AFFLUENTIAL is the essential intelligence solution for private banking, wealth management firms and insurance brands looking to engage High-Net-Worth (HNW) and Ultra High-Net-Worth (UHNW) individuals: CLICK HERE