AFFLUENTIAL TrendLens™ 2025
The Definitive Insights Platform for Luxury Consumer Intelligence.
TrendLens™ by AFFLUENTIAL, is the leading data and insights solution for luxury brands seeking to understand and engage the world’s affluent and high-net-worth (HNW) consumers.
Now in its enhanced 2.0 version, TrendLens™ 2025 offers deeper data, sharper segmentation, and richer context—giving luxury decision-makers the tools to anticipate market shifts and elevate brand strategies across categories.
What is TrendLens™?
TrendLens™ is a subscription-based intelligence platform combining:- In-depth biannual reports: Explore the global luxury landscape and dive deep into your category with Q1 and Q3 editions.
- Access to DataVault™: Our proprietary dashboard lets you drill into key consumer segments and build custom data views.
- LuxeTalk™ Community Insights: Tap into sentiment from real affluent consumers across markets.
- Understand what your customers want next
- Refine targeting and brand positioning
- Uncover purchase drivers and experience touchpoints
- Track year-over-year changes in sentiment and spending
Inside a TrendLens™ Report
Each report includes country-specific deep dives (e.g., Italy, China, U.S.) covering:
- Category spending forecasts
Understand where affluent and HNW consumers are increasing or decreasing spend. - Segment-level analysis
Dive into behavioral and attitudinal insights by generation, gender, and wealth tier. - Brand performance snapshots
See which brands consumers are buying today—and which they aspire to own. - Event and experience preferences
Identify what VIP experiences matter most—from private shopping to masterclasses. - Custom storytelling with real quotes
First-person reflections bring the data to life, revealing what drives loyalty and satisfaction. - Category Expertise
TrendLens™ offers focused deep dives across each luxury sector we cover—including fashion, beauty, watches & jewelry, wine & spirits, and travel & hospitality—giving you tailored insights that are both actionable and market-specific.
Global Reach with Local Precision
TrendLens™ spans 35+ markets, with built-in flexibility for your needs:
- Covered regions:
Asia, Europe, North America, Middle East - Add-on countries and categories available on request
- Option for 3-year contracts with YOY tracking
Let’s Elevate Your Strategy – Contact Us Now
Other AFFLUENTIAL Reports:
WealthLens™ by AFFLUENTIAL is the essential intelligence solution for private banking, wealth management firms and insurance brands looking to engage High-Net-Worth (HNW) and Ultra High-Net-Worth (UHNW) individuals: CLICK HERE