2026 will redefine value: Know how to shift your game

Luxury enters 2026 with a high-stakes shift as consumers feel better about what they earn and can spend – and sentiment about what they own tracks down. For luxury and premium brands, the risk is clear: product-first players that treat experience as an add-on, rather than part of the core offer, will quietly cede share to competitors who turn every consumer touchpoint from high-touch to a lived, memorable moment.

Decode where 2026’s opportunities lie with Agility’s read on what these affluent consumers expect to happen over the next 12 months to their:

• Wealth and income
• Property and investments
• Luxury and travel spend

Agility’s Global Affluent & HNWI Outlook 2026 is based on our latest wave of over 4,000 affluent and high-net-worth individuals across six indicator wealth markets: China, the United States, Japan, the United Kingdom, Italy and Germany.

AGILITY GLOBAL AFFLUENT & HNWI OUTLOOK 2026 – Agility Reserach & Strategy – Luxury Outlook 2026